ART DIRECTION

True Mind: Mental Health

While many students struggle with mental health concerns, only a small percentage of those affected receive treatment. Faced with new realities of a global pandemic, True Mind is a non-profit organization that strives to provide a community and resources to educate and inform college students about the importance of mental health and prevalent anxiety disorders.

Introducing...

True Mind
Created for those who struggle with their mental health.
Created to educate and motivate a community.

We want to promote awareness of mental health issues and prevalent anxiety disorders.
We aim to support, inform, and empower.
We want our community to feel safe when addressing their concerns.

Background

Mental health is a very heavy topic to tackle. There are various types of disorders and because of this, I decided to focus specifically on anxiety disorders and the different types of anxiety disorders. As someone who will never be fully knowledgeable about mental disorders and the many types, I started off my design process by researching and listing out different causes and risk factors for each type of anxiety disorder.

Findings
  • Some disorders could occur simultaneously, overlap or have very similar symptoms.

Brand Mascots

I started with a variety of doodles combining the idea of color blobs with human characteristics. I didn't want the audience to associate the characters with any existing forms, yet wanted the mascots to be representational of students just like them.

Rather than having one mascot that represents the brand as a whole, True Mind has seven brand mascots. Each mascot is associated with a type of Anxiety Disorder in order to educate the audience more in-depth on the topic. All were given names based on their specific anxiety disorder. As a collective, they are called the Mind Mix.

Anxiety Disorders
  • Specific Phobias - Phoebe
  • Social Anxiety Disorder - Soran
  • Panic Disorder - Nico
  • Agoraphobia - Aggie
  • Generalized Anxiety Disorder - Genny
  • Obsessive Compulsive Disorder - Obi
  • Post-traumatic Stress Disorder - Trauvus

Style Guide

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