ART DIRECTION

True Mind: Mental Health

While many students struggle with mental health concerns, only a small percentage of those affected receive treatment. Faced with new realities of a global pandemic, True Mind is a non-profit organization that strives to provide a community and resources to educate and inform college students about the importance of mental health and prevalent anxiety disorders.

The Problem

As college students we tend to forget to take time to ourselves in the midst of school, work, and other responsibilities. 2020 has deeply impacted the mental health of all students. With a global pandemic, social activism, and the drastic change to remote learning, taking care of our mental health is especially critical in times like now. Average weekly data for June 2020 found that 36.5% of adults in the U.S. reported symptoms of anxiety or depressive disorder, up from 11.0% in 2019.

Research

Mental health is a very heavy topic to tackle. There are various types of disorders and as a result, I decided to focus more specifically on anxiety disorders and the different types of anxiety disorders. As someone who will never be fully knowledgeable about mental disorders and the many types, I started off the design process by researching and listing out more different causes and risk factors for each type of anxiety disorder. I found that some of the disorders could occur simultaneously, overlap, or have very similar symptoms.

Introducing...

True Mind
Created for those who struggle with their mental health.
Created to educate and motivate a community.

We want to promote awareness of mental health issues and prevalent anxiety disorders.
We aim to support, inform, and empower.
We want our community to feel safe when addressing their concerns.

Brand Mascots

Each brand mascot is based on a type of Anxiety Disorder in order to show representation and educate the audience more in-depth on the topic. They were each given names based on their specific anxiety disorder. As a collective, they are called the Mind Mix.

Anxiety Disorders
  • Specific Phobias - Phoebe
  • Social Anxiety Disorder - Soran
  • Panic Disorder - Nico
  • Agoraphobia - Aggie
  • Generalized Anxiety Disorder - Genny
  • Obsessive Compulsive Disorder - Obi
  • Post-traumatic Stress Disorder - Trauvus

Style Guide

Promotional Video

Video coming soon!

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