Soul Society

Inspired by the client's childhood love and passion for both anime and hip hop, Soul Society is a new streetwear brand created to empower and connect with a community. Originating from Japan, we have teamed up with different animation studios and renowned designers to create limited-edition, seasonal collections of your favorite anime shows.

Mock Client: Israel Dallas

Style Guide

Brand Senses

Conceptualizing the Brand Name

I researched various competitor names and sorted them into different groups before creating my own categories. Next, I wrote out several words related to those categories and narrowed it down to five proposed brand names.

Creating the Brand Signature

Similar to developing the brand name, I researched various brand competitors and their logos. They were sorted into different categories: logotypes, face/emoji, representational and emblem logos. Keeping in mind Soul Society's brand and key visuals, I presented three final signature directions.

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