ART DIRECTION

Ocean Hugger Foods Campaign

"Go Plant-Based."
Ocean Hugger Foods aims to provide sustainable, plant-based alternatives to popular seafood. Their signature product, Ahimi, is the world's first plant-based alternative to raw tuna, made from tomatoes. According to the FAO, 90% of fish stocks are either fully fished or overfished. Ocean Hugger Foods' products are safe, sustainable and fresh. I decided to expand on the problem of overfishing, tuna going extinct, and the increase of mercury levels in tuna.

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