Brand Graphic Set
The FTC 2018 Graphic Set is a set of graphic assets included in our Publicity Tool Kit to help club Board Officers and Graphic Chairs create their own graphics while maintaining a consistent brand style for the event.
Scope: Branding, Social, Motion, Campaign
Type: Nonprofit Project | Org: CNH Circle K
Fall Training Conference (FTC) is large-scale annual event hosted by the California-Nevada-Hawaii (CNH) District of Circle K International, bringing together over 700 attendees at Old Oak Ranch in Sonora, CA. Each year, the FTC Committee selects a theme to give the event a fresh creative direction. In 2018, the theme was: Grocery Store.
As Graphics Chair, I established the event’s branding guide and designed promotional materials and souvenirs. Over a six-month timeline, I worked closely with the committee to plan one of the district’s largest events and build a cohesive design system that carried the theme across all touchpoints.
The FTC 2018 Graphic Set is a set of graphic assets included in our Publicity Tool Kit to help club Board Officers and Graphic Chairs create their own graphics while maintaining a consistent brand style for the event.
The FTC 2018 Logo was inspired by grocery store seals, stamps and coupon designs. The logo animation was created in Adobe After Effects and included as the ending credit in YouTube promotional videos.
The FTC 2018 Poster shows the different sections of a grocery store while also portraying different aspects of the Fall Training Conference 2018 weekend activities: campfire, team activities and workshops.
The FTC 2018 Banner was the promotional banner used to brand the event on platforms including the Facebook Event Page. I started off with multiple sketches, and narrowed it down to a final illustration. I wanted to incorporate the overall feel of a grocery store bustling with different people (or attendees) from all around.
Promotional graphics were made to post on the Facebook Event Page following a 2-month publicity schedule leading up to the event.
These fun GIF animations replaced the typical static graphics, and were posted as countdown graphics leading up to the day of the event. Animated in Adobe Photoshop.
Attendees are given souvenirs upon arrival to the event. These souvenirs typically consist of a t-shirt, drawstring bag, lanyard, sticker, and more! This year, I also helped design the centerpieces that sit in the center of the dining tables during meals.
Through my experience as FTC 2018 Graphics Chair, I was able to experiment and have fun through the process. I made it a goal to try out different mediums and push the limits. The unique theme of Grocery Store made this even more of a challenge! In the end, not only did I create graphics, I was able to illustrate, animate, and work with various styles. FTC 2018 was a grocery trip to remember!
