Toomgis Packaging Redesign
Visual refresh of the snack packaging on ampm's mascot, Toomgis.
before
after
Scope: Branding, Digital, Social, Campaign
Type: Client Project | Agency: RPA
I worked on a range of projects for ampm, across web, social, OOH, surprise swag for fans, and even the snacks on Toomgis' body! With bold, playful designs that reflected ampm’s brand, I contributed to enhancing customer engagement and amplifying their messaging.
Visual refresh of the snack packaging on ampm's mascot, Toomgis.
Crave-venience: The point where the most craveable food and snacks intersect with the most convenient experience around.
I designed the ampm Homepage and Toomgis page to correspond with the TV spot and overall campaign. I then collaborated with the developer to ensure responsiveness across desktop, tablet and mobile sizes.
The goal was to highlight the various food and snacks that could be found exclusively at your local ampm. The Toomgis page was updated to further define Toomgis as the ultimate "snack daddy", introducing an interactive breakdown of Toomgis' body parts.
CW: Alexis Johnson
On September 24, ampm celebrated the sweet and refreshing drink of Horchata while highlighting the rich culture and tradition behind it.
Sip on La Cultura invited customers to savor the sabor by offering free ampm Horchata on National Horchata Day. We collaborated with Hispanic artist, Luis Pinto, to illustrate artwork in an authentic Hispanic art style.
As it was also National Hispanic Heritage Month, we highlighted some other Hispanic snacks and beverages, showcasing the diversity of our collection.
ADs: Nicole Streeter & Myself | CWs: Gricel Olade Rostom & Ashleigh Garmon
