Art Direction

ampm

Scope: Social, Digital, Campaign, Branding
Type: Client Project | Agency: RPA

I worked on a range of projects for ampm, across web, social, OOH, surprise swag for fans, and even the snacks on Toomgis' body! With bold, playful designs that reflected ampm’s brand, I contributed to enhancing customer engagement and amplifying their messaging.

National Horchata Day

On September 24, ampm celebrated the sweet and refreshing drink of Horchata while highlighting the rich culture and tradition behind it.

‍Sip on La Cultura invited customers to savor the sabor by offering free ampm Horchata on National Horchata Day. We collaborated with Hispanic artist, Luis Pinto, to illustrate artwork in an authentic Hispanic art style.

Coinciding with National Hispanic Heritage Month, we also highlighted other Hispanic snacks and beverages, showcasing the diversity of ampm's collection.

ADs: Nicole Streeter & Myself | CWs: Gricel Olade Rostom & Ashleigh Garmon

"Crave-venience" Campaign Website

Crave-venience: The point where the most craveable food and snacks intersect with the most convenient experience around.

The goal of this campaign was to showcase the irresistible food and snacks found exclusively at your local ampm. We coined the term “crave-venience” to capture the playful spirit of the brand and the idea that convenience can be delicious.

I designed the ampm Homepage and Toomgis page to align with the TV spot and overall campaign direction, then collaborated with the developer to ensure responsiveness across desktop, tablet, and mobile. The Toomgis page was also reimagined to define Toomgis as the ultimate “snack daddy,” introducing an interactive breakdown of his snack-filled body parts.

CW: Alexis Johnson

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