Art Direction

Amazon North American Stores

Scope: Digital, Campaign
Type: Client Project | Agency: Designory

Amazon North American Stores (NAS) manages the homepage of Amazon.com. We created seasonally driven homepage assets for Black Friday and Cyber Monday, continuing through other holidays like New Year's and Valentine's Day.
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Composites were made from various product imagery, strategically arranged to match the objective of each placement, such as deals in various categories or customers' favorites. Offsite assets like push notifications and display ads were also created to drive traffic to curated products and deals.

Sr. AD: Sophia Licher | Designers: Myself, Rebekah Freeman, Andy Liu, Brian Dorsey

Section Title: Black Friday & Cyber MondayBlack Friday & Cyber Monday. Gateway: Amazon.com homepage, featuring the gateway hero, mobile dashboard cards, category cards, and quad cards, all directing users to specific areas of the Holiday landing page.Black Friday & Cyber Monday. Off-Site Display: Off-site display ads placed on external websites to reach a broader audience and drive traffic back to Amazon.com, featuring various banner sizes.Black Friday & Cyber Monday. Other Channels: We developed assets for other channels such as the landing page and event page, showcasing a variety of categories, products, and most-loved deals.Section Title: New Year, Now YouNew Year, Now You. Push Notifications: Push notifications were resized for three different mobile sizes, featuring categories such as Gifts Under $XX, Same-Day Delivery, NYNY General, and Home Decor.Section Title: EasterEaster: Push NotificationsSection Title: Mother's DayMother's Day: Push NotificationsMother's Day: Other ChannelsHighlights

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