Amazon
Creator Growth Prime Day Rewind

With over 300 million items being purchased on average across two days, Prime Day is one of the biggest opportunities for Creators to boost their earnings and visibility. We designed an engaging in-app feature that let Creators reflect on their Prime Day 2024 performance with a personalized summary, offering insights into their audience’s shopping trends and a breakdown of their top content and categories.

From bold early concepts to a simplified final design that aligned with Amazon’s brand, the project was built to prioritize scalability, ensuring the framework could seamlessly extend to future Amazon seasonal events while keeping the experience dynamic and engaging. This encouraged social sharing, sparking buzz and extending Creators’ reach beyond the platform.