ART DIRECTION

ByKimB

Agency 241 is a student-led marketing agency within the American Marketing Association at CSULB. The client, ByKimB, is a pole dancing accessories brand founded by professional pole dancer, Kimmy Fitzpatrick. The brand was originally started in 2016 to create a product that helped pole dancers secure their dancing shoes to their feet. Since then, the product line has expanded immensely.

The Team

Account Manager: Taylor Durrow | Social Media: Trokon Johnson & Herminne Kaye Tolentino
Creatives: Myself & Brenda Verduzco | Strategic Planning: Bryan Robinson

Black Friday Weekend Commercial

Our team worked together to conceptualize a commercial to be promoted at BRANDED: A Virtual Fashion Show, showcasing some favorite brands and performers in the pole dancing community. BRANDED would be held during Black Friday weekend from November 27, 2020 to November 30, 2020. Scenes from the commercial would also be reused as promotional content for social media pages such as Facebook, Instagram and TikTok.

Video Credits

Videographer: Derrick Cabico
Creative Directors: Herminne Kaye Tolentino, Trokon Johnson, & Bryan Robinson
Models: Kaylin J. & Leilani R.
Graphic Designer: Myself
Stylist: Taylor Durrow

Our inspirations came from:

  • The Ivy Park x Adidas collaboration
  • Nostalgia and pop culture
  • Fitness and exercise infomercials
  • Monochromatic theme*

Black Friday Weekend Graphics

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